Every practice has them, the sad, the mad, and the just plain bitter. Patients that are unhappy with co-pays, deductibles and out of pocket expenses. Prescription prices are up and so are premiums. How does a front desk or outsourced management team cope? In a word, education. Remember that customer service is still the easiest product to deliver in any profession. Staff and support team members who are willing to step up to the plate and deliver information in a sincere and confident manner can weather any patient fury. For those practices that lack an information source in a hurried front office consider info sheets explaining how new plan yearly …