Using Cross-Subsidizing in Medical Billing Could Lead to Denials Using your medical billing to cross subsidize lesser expensive services with more profitable services could lead to denials. Some hospitals are already feeling the pain. A revamp in hospitals’ medical billing chargemaster may be in order to correct this reimbursement problem. In the coming months the Centers for Medicare and Medicaid services will be doing a more detailed look at your hospital claims. If you happen to be cross subsidizing the more profitable services for the less profitable services, this may lead to non payments. This will change the medical billing scene forever. Unfortunately if insurance companies quit paying your medical …